Instead of heavy wood, rich colours and exotic detailing, what immediately strikes you as you enter OYO’s aptly-named Townhouse is the functional yet aesthetic feel in the clean and crisp lines of the space. Designed to function as social hotspots that cater to the new generation of outstation guests, as well as locals who seek an alternative workplace, this new category fulfils its guests’ desires to experience global cuisines as well as access the lounge and retail store. Comfort, efficiency, convenience and affordability are its four pillars. Unlike the cookie-cutter approach of traditional hotel chains, every Townhouse is visualised to complement its neighbourhood.

The Indian hospitality landscape is wide and varied with luxury hotels mushrooming in the fertile soil of a growing economy – but where millennials are concerned, a combination of price, convenience and differentiation usually make the cut. OYO Townhouse (OTH) has a contemporary design aesthetic that appeals to millennial guests through an innovative and understated elegance. Aligned to the minimalistic concept, the number of SKUs and inventory-sets in the hotel, lobby and café are restricted to functional utility without compromising on aesthetics. The first Townhouse was launched in Gurgaon in December 2016 (OTH 001), followed by Delhi,

Author : BY MARIA LOUIS

WHEN INDIA’S MILLENNIALS TRAVEL FOR BUSINESS OR LEISURE, THE FRIENDLY NEIGHBOURHOOD TOWNHOUSE STRIKES THE RIGHT CHORD

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