Dyson, the global technology company and developer of high-performance machines, announced the launch of its latest products in India last month. It also officially opened doors to the country’s first Dyson Demo store in DLF Promenade Mall, New Delhi.
Founded by British inventor and entrepreneur, Sir James Dyson OM, Dyson has brought its latest ‘problem solving’ technology to India; including its cord-free vacuum cleaners (Dyson V7 and V8 range) and its range of intelligent air purifiers (Dyson Pure Cool Link).
Speaking at the launch, Jake Dyson, chief engineer and member of the Dyson Board, said, “We are pleased to bring our latest technology to India. Dyson engineers have spent time undertaking research in homes across India to understand how our technology can help solve problems. We are launching a range of products, using our patented technology – which, we believe, will bring meaningful benefits.”
Dyson puts its technology, products and customers at the core of its business. The Dyson Demo stores are designed to encourage people to pick up, test and understand Dyson technology. Interactive demonstrations bring the science at the heart of its machines to life; Dyson experts are available to explain products and provide recommendations to best suit customers’ lifestyles.
In addition, Dyson will make its machines available through its new Dyson India website www.dyson.in, and has partnered with Amazon India. With its online channels, Dyson will initially cover Delhi, Mumbai and Bengaluru, and will expand to other metros across the country over the course of the year.
In a global first for Dyson, it is launching concierge in-home services in India, which will offer customers the complete experience of Dyson’s revolutionary products in the convenience and comfort of their homes. The service will begin in Delhi and Gurgaon, and expand to the complete Delhi-NCR region, Mumbai and Bengaluru this year.

High performance and versatility: Dyson Cord-free vacuum cleaners
Built on 15 years of motor and battery expertise, and over 25 years of expertise in high performance cyclones, the Dyson V8 cord-free vacuum cleaner doesn’t just clean the floor. It quickly transforms between handheld and stick modes to clean down low, up high and everywhere in between: marble floors, carpets, sofas, even the car.
15 cyclones, arranged across two tiers, work in parallel to capture and separate fine dust and debris from the airflow – flinging it into the clear bin. The latest nickel cobalt aluminium batteries, combined with the patented Dyson digital motor which spins at up to 110,000rpm, give Dyson’s cord-free vacuum cleaners their powerful, fade-free suction and versatility.
The cord-free vacuum cleaners are available in three variants – the Dyson V7 Animal, the Dyson V8 Animal+ and the Dyson V8 Absolute+.

Intelligent, Connected purifiers: Dyson Pure Cool Link Air Purifier (Tower and Desk version)
Dyson’s intelligent air purifiers, available in tower and desk versions, help combat indoor air pollution and allergies using Dyson’s patented Air Multiplier technology and a 360° Glass HEPA filter. The purifier captures 99.95% of potentially harmful particles as small as 0.1 microns – trapping them in the filter and eradicating them from the air you breathe at home. Sensors inside the machine automatically detect changes in conditions, before adjusting airflow to maintain the target air quality. Available for iOS and Android platforms, the Dyson Link App enables users to remotely monitor the indoor air quality and change the settings. The Pure Cool Link purifiers are available in Iron/Blue and White/Silver colours.

Note: The newly-launched Dyson range of products will be available at the Dyson flagship store at Level One, DLF Promenade Mall, Vasant Kunj, New Delhi as well as on their website www.dyson.in and Amazon India.

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