Baaya Design in collaboration with Craft Beton is showcasing a contemporary take on cement. To commemorate this special partnership, Baaya hosted a discussion on ‘Stories on Design – Living your Dream’. Sundeep Kumar, CEO of Craft Béton was in conversation with Pramiti Madhavji, founder, The Blue Pencil Design Company. The design mavericks shared their personal journeys in the domain of interiors and design. The biggest takeaway from the discussion was the importance of a personal touch that one can lend to one’s home and its interiors. “We welcome the Craft Béton family on board and are looking forward to a fruitful association,” said Shibani Jain, founder, CEO, Baaya Design. Kumar shared, “Design language in India has evolved…it comprises a perfect marriage of aesthetics, functionality and aspirational value. We are honoured that our latest Craft Béton Collection is being showcased and retailed from the Baaya showroom. We look forward to more fruitful associations with Baaya Design.” Madhavji congratulated the two collaborators and shared her personal journey into the field of interiors, saying, “I feel every home, whether eclectic or not, needs to have a personal touch of those living in it. And this should never be compromised.” She added that the best interiors are those that have been designed keeping in mind the user-friendly aspect of the concerned piece of furniture, artifact or home decor object, rather than being high on aesthetic value.

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